La Pierre

La Pierre: Trailblazers in Electric Bicycles & Scooters Manufacturing

Welcome to the electrifying narrative of La Pierre, a titan in the sphere of electric bicycles and scooters. Born from the heart and soul of Dijon, France, this establishment has metamorphosed from its humble beginnings into a beacon of innovation and craftsmanship. La Pierre is not merely a manufacturer; it is a conductor of electric dreams, transforming the way we perceive and interact with personal transportation.

The Genesis of La Pierre

In the year 1946, amidst the romantic alleys of Dijon (Côte-d’Or - Burgundy), a quaint yet ambitious operation took root. Founded by the illustrious Gaston Lapierre, this venture quickly distinguished itself in the burgeoning bicycle industry. With a baton transfer as seamless as a Tour de France peloton's, Gaston’s progeny, namely Jacky Lapierre, took the reins in 1960, thereby preserving the lineage and ethos of the brand.

Scaling Heights: The Expansion Era

By the dawn of 1972, La Pierre had flourished, necessitating the establishment of a spanking new factory within the buzzing industrial veins of Dijon to satiate the escalating thirst for their products. The horizon of La Pierre’s aspirations expanded further with a dedicated depot for spare parts and a showroom that beckoned bicycle aficionados like a siren's song, reinforcing their stature as mavens among pedaling enthusiasts.

Pioneering the MTB Movement: The Trailblazing Decade

During the pulsing epoch of the 1980s, La Pierre, with its telescopic foresight, discerned the nascent Mountain Bike (MTB) phenomenon. Swiftly seizing the reins of this emergent trend, the brand endeavored into uncharted terrains, placing it at the pinnacle of this burgeoning niche. This foray included the sponsorship of competitive MTB teams, catapulting these squads to the zenith of racing glory since launching these initiatives in 1988.

Strategic Alliances: The Accell Group Partnership

In an unanticipated twist of fate, the Accell Group, hailing from the land of tulips - the Netherlands, expressed a keen interest in securing a 33% stake in La Pierre in January 1993. This liaison bore the fruits of success, compelling the Lapierre lineage to part with their remaining shares by April 1996. In this strategic chess move, Gilles Lapierre, progeny of Jacky, ascended as Managing Director, steering this enterprise into an era marked by unwavering and prodigious expansion.

Embracing the Future: The Electric Revolution

In the present day, La Pierre garners acclaim not solely as a purveyor of traditional bicycling fabrications but as a harbinger in the electric bicycles and scooters domain. Their pledge to excellence, sustainability, and avant-garde technology is manifest in every electric chariot they craft.

Exploring the Electric Fleet of La Pierre

Sojourn through the avant-garde collection of La Pierre's electric conjurations. Each model is a testament to their perpetual commitment to unmatched craftsmanship, innovative design, and superior performance. Immerse in the electric euphoria as La Pierre crafts the future of mobility with each electric steed.