Alfa Romeo

Alfa Romeo: Crafting Speed and Sustainability

In the grand tapestry of the automotive world, few names dance on the tongues of enthusiasts and aficionados quite like Alfa Romeo. This Italian maestro of the motorway, born in the heart of Milan on a sunny June day in 1910, has serenaded the world with over a century of automotive opulence. Originally christened A.L.F.A. (Anonima Lombarda Fabbrica Automobili), the company has composed a symphony of luxury and haste, enchanting mortals with its vehicular creations and a storied motorsport lineage that traces back to 1911.

Alfa Romeo Under Stellantis' Wing: A New Era

As the calendar turned its pages to 2023, Alfa Romeo emerged under the vast skies of Stellantis, a conglomerate behemoth in the auto-making cosmos. This merging of giants, Fiat Chrysler Automobiles with Groupe PSA, on the 16th day of January 2021, rebranded under the Stellantis moniker, has ushered in a refreshing era. One where the rich tapestry of Alfa Romeo’s heritage intertwines with the threads of innovation and progress. Despite navigating through stormy weathers of dwindling sales, Alfa Romeo, led by visionary CEO Jean-Philippe Imparato, took to the podium in 2021 with a clarion call – the debut of a new Alfa Romeo model each year from 2022 to 2026, igniting with the release of the Tonale, and a voyage towards electrification starting in 2027, signaling the dawn of a new, greener chapter.

Alfa Romeo's Electric Odyssey Begins

The pilgrimage towards electrification is well underway for Alfa Romeo, with the marque setting its sights on a horizon where its fleet sails under the electric banner, commencing from 2027. This audacious leap is but a part of a broader industrial cavalcade towards sustainable mobility solutions. Alfa Romeo is not merely participating in this transition; it intends to spearhead this electrical revolution, etching its legacy in the annals of automotive history anew.

Alfa Romeo's Dedication to Electric Innovation

Alfa Romeo's journey, infused with a venerable racing heritage and helmed by avant-garde leadership, now steers towards the shores of an electric tomorrow. With a heart thumping for the thrill of the drive but a gaze fixed on sustainability, the marque pledges to continue capturing the imagination and passion of car lovers across the globe.